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November 30, 2007
Google Spectrum
Really, truly official: Google to bid on 700MHz spectrum
Google's interest in the 700MHz spectrum auction has not been a secret. Google chief executive Eric Schmidt said back in August that the company would "probably" bid in the auction, and Google announced several weeks ago that it was preparing all the necessary materials to make a bid. Now, at last, Google is making it officially official.
Posted by roymond at 11:20 AM | Comments (0)
November 27, 2007
TIVA and Ad Stats
NBC to Use TiVo's TV Viewership Data - WSJ.com
The agreement, announced today, reflects rising demand in the TV industry for detailed audience viewing information. TiVo, a provider of digital video recorders, about a year ago started offering advertisers second-by-second ratings of programs and commercials based on the viewing habits of its subscribers, as well as other services. Earlier this month, the Alviso, Calif., company added demographic data about the viewers themselves, such as age, income, marital status and ethnicity.
Posted by roymond at 02:50 PM | Comments (0)
Changes at Warner
Warner’s Production Chief to Also Oversee Distribution - New York Times
Mr. Horn credited Mr. Robinov with having shaped the studio’s “event-film strategy” and said he would be charged among other things with improving communication and wringing new efficiencies out of the studio. Mr. Robinov did not venture to say where those efficiencies might be found. “I’m just trying to get to January,” he said.
Posted by roymond at 01:21 PM | Comments (0)
November 26, 2007
New Network on Conversations Networks
"Media Conversations is our newest channel, featuring Future Talks, a new series available in both audio and vide formats. Future Talks is an interview-style program with futurists Glen Hiemstra and Gerd Leonhard. Look for more audio and video programs about traditional and new media on Media Conversations."
Posted by roymond at 01:06 PM | Comments (0)
BE strategies in Social Media
Social Media Programs in a Professional Services World
Posted by roymond at 12:22 PM | Comments (0)