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November 27, 2007
TIVA and Ad Stats
NBC to Use TiVo's TV Viewership Data - WSJ.com
The agreement, announced today, reflects rising demand in the TV industry for detailed audience viewing information. TiVo, a provider of digital video recorders, about a year ago started offering advertisers second-by-second ratings of programs and commercials based on the viewing habits of its subscribers, as well as other services. Earlier this month, the Alviso, Calif., company added demographic data about the viewers themselves, such as age, income, marital status and ethnicity.
Posted by roymond at November 27, 2007 02:50 PM