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April 14, 2005
Sony BMG goes to school
Sony BMG Funds College Music Systems
It’s no news that colleges are experimenting with music subscription services on behalf of their students. But it is news that at least one major label, Sony BMG, is underwriting the expense to schools. The label figures it is cultivating a new youth market that has grown up with the Internet and cheap, or free, content.
Posted by roymond at April 14, 2005 06:18 PM