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April 15, 2005
Forester Sights Podcasting Futures
Forrester Calls Podcasting "The Future of Digital Audio"
Forrester Research has released a new report, The Future Of Digital Audio, that focuses on podcasting and satellite radio. According to the report, 20.1 million U.S. households will listen to satellite radio and 12.3 million U.S. households will use their MP3 players to listen to audio podcasts by the end of the decade.
"Consumers want to listen to what they want, when they want, on the device of their choosing. New formats like online radio and podcasting, where downloadable content is sent directly to an MP3 player, give consumers more programming and ultimate flexibility," says Forrester Research Vice President Ted Schadler. "If radio and music executives can successfully shift their thinking to embrace new audio delivery methods, both industries will benefit from new revenue streams and increased consumer loyalty over the next several years."
Posted by roymond at April 15, 2005 02:30 PM