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March 10, 2008
Cable Advertising Takes Aim
Cable Firms Join Forces to Attract Focused Ads - New York Times
In an effort to slow Google’s siphoning of advertising dollars away from television, the nation’s six largest cable companies are making plans for a jointly owned company that would allow national advertisers to buy customized ads and interactive ads across the companies’ systems.
Posted by roymond at March 10, 2008 10:05 PM