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September 25, 2007
master-control automation software (MCAS)
Automating the Digital Future - 4/2/2007 - Broadcasting & Cable
To put it bluntly, station automation controls a station's cash register. So it needs to work correctly.
A key premise behind broadcasters' adoption of information-technology (IT) hardware and file-based workflows is that jobs previously performed by human operators can now be handled by software. That improves efficiency—and, frankly, by eliminating employees, it lowers operating expenses.
Posted by roymond at September 25, 2007 11:59 AM