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February 26, 2006
Licensing Long Form Music Videos
Digital Music News: Insider Blogs
Since MTV style short-form music videos are now widely available on multiple platforms, digital and mobile providers perceive concert footage as a key to setting their services apart.
If a concert or music-based documentary producer is producing for a network, PBS, or a cable service, they should also be thinking of digital platforms as secondary windows in addition, or instead, of DVD. Furthermore, revenue streams from concert footage can be multiplied across multiple platforms. For instance, Network Live is an online venture consisting of AOL Music, the promoter AEG Live and XM Satellite Radio. Led by CEO Kevin Wall, executive producer of the Live 8 concerts, Network Live produces live programming from various AEG-owned venues and provides the footage to its partners AOL Music and XM Satellite Radio.
Posted by roymond at February 26, 2006 08:56 PM