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January 26, 2006
OCAP Primer
CTAM and CableLabs created this OpenCable Primer, written by veteran cable writers Leslie Ellis and Craig Leddy, to provide answers — in plain English — to key OCAP questions. Through the primer you’ll learn how OCAP is being used to:
* establish a national (and perhaps international) platform to easily deploy new interactive TV content and features;
* ensure that a programming network’s interactive content will run on different cable systems, set-top boxes and consumer electronics devices;
* give content developers a standard, cost-effective way to “write once, run anywhere;”
* extend copyright-protected content and network brands across more digital devices;
* support a retail market for digital TVs, set-top boxes and new gadgets;
* and open new revenue streams for interactive advertising, subscriptions, transactions and other business opportunities.
Posted by roymond at January 26, 2006 12:03 PM