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January 26, 2006
Cable Navigation Systems
Avoiding analysis paralysis - 6/1/2005 - CED - CA603787
Because of the growing number of linear video channels, video-on-demand titles, and application choices becoming available to cable consumers, it's fair to say that industry would do well to heed the warnings presented in Barry Schwartz's book, The Paradox of Choice.
For cable, the problem with current navigation technology will only become more apparent as choices creep higher and higher. But emerging interactive program guide (IPG) features, as well as entirely new navigation systems, are on the way to help viewers find that needle in the haystack or that diamond in the rough.
Posted by roymond at January 26, 2006 11:23 AM