« MusicAlly | Main | From: The Big Picture blog »
May 24, 2005
BMG Columbia House Music Books
Bertelsmann to Merge BMG Direct with Columbia House
The Journal's take on Bertelsmann's intent to acquire Columbia House - reportedly for $400M - and merge the record and DVD club with its own BMG Direct. It says:
Book and record clubs have an anachronistic feel in the digital age. Well, sort of. One might ask, isn't a record club a logical migration path to a digital music subscription? You know Jupiter loves the music
subscription business. Well, not really. The customers that subscribe to music clubs are mostly CD purists. But still, you'd like to see a company that knows the subscription music and DVD business experiment a little more with online cataloging, at least. Actually BMG Direct has a very interesting online project. Yourmusic is very low-key, but it's a
great way to buy bargain CDs with a subscription rather than the old "we'll mail it to you first" plan.
Posted by roymond at May 24, 2005 05:51 PM