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March 30, 2005
On-Demand Promo Network from TV Guide
On-Demand Promo Network from TV Guide
Oddly, I think this might catch on. It's certainly the first sign of life from Gemstar-TV Guide in quite some time.
Gemstar-TV Guide International, Inc. (NASDAQ NMS: GMST) today announced plans to launch TV GUIDE SPOT, a new on-demand network designed to entertain consumers while helping them navigate their ever-expanding programming choices. TV GUIDE SPOT will launch to cable, tvguide.com, and TiVo customers in the 2nd quarter of 2005. The service will feature short-form, originally-produced entertainment programs that guide consumers to the most compelling fare on TV each week.
It will be a channel on Comcast and Time Warner Cable, fill Showcase spots on TiVo, and also be available online. The key will be promotion. Will Gemstar buy or barter on-air spots? integrate promotions into TV Guide Channel programming? promote heavily on the EPG? All of the above, I hope.
Posted by roymond at March 30, 2005 10:43 AM