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March 21, 2005
Entertainment Value Chain?
Entertainment Industry Economics: A Guide for Financial Analysis
This book is as hardcore as it gets -- real gold for the inquisitive mind. Highly recommended!!
"The entertainment industry is one of the largest sectors of the United
States economy and fast becoming one of the most prominent globally as
well. In this newly revised book, Harold L. Vogel examines the business
economics of the major entertainment enterprises: movies, television
and cable programming, music, broadcasting, casino wagering and
gambling, sports, publishing, performing arts, theme parks, and toys.
This edition incorporates a full chapter on the Internet, covering the
web's operational features, revenue sources, and the net's role as an
agent of change. Other expanded features include sections on industrial
structure, asset valuation methods, and comparative price trends. The
result is a comprehensive, up-to-date reference guide on the economics,
financing, production, and marketing of entertainment in the US and
overseas. Investors, business executives, accountants, lawyers, arts
administrators, and general readers will find that the book offers an
invaluable guide to how entertainment industries operate"
Posted by at March 21, 2005 11:25 AM